{"id":13843,"date":"2025-10-03T18:00:01","date_gmt":"2025-10-03T16:00:01","guid":{"rendered":"https:\/\/emanueltonev.com\/?p=13843"},"modified":"2026-09-27T21:17:48","modified_gmt":"2026-09-27T19:17:48","slug":"why-linkedin-should-be-your-priority","status":"publish","type":"post","link":"https:\/\/emanueltonev.com\/en\/why-linkedin-should-be-your-priority\/","title":{"rendered":"\u0417\u0430\u0449\u043e \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u043f\u0440\u0435\u0432\u044a\u0440\u043d\u0435\u0442\u0435 LinkedIn \u0432 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u0447\u0435\u0441\u043a\u0438 \u043f\u0440\u0438\u043e\u0440\u0438\u0442\u0435\u0442"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13843\" class=\"elementor elementor-13843\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cdd9f0f e-flex e-con-boxed e-con e-parent\" data-id=\"cdd9f0f\" data-element_type=\"container\" data-e-type=\"container\">\t\t\t<div class=\"e-con-inner\">\r\n\t\t<div class=\"elementor-element elementor-element-0aa2c59 e-con-full e-flex e-con e-child\" data-id=\"0aa2c59\" data-element_type=\"container\" data-e-type=\"container\">\t\t<div class=\"elementor-element elementor-element-226bf7c elementor-widget elementor-widget-text-editor\" data-id=\"226bf7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>LinkedIn continues to grow, with the platform recently announcing a total of 1.6 billion users. Based on record engagement levels, LinkedIn currently provides a great opportunity to reach target audiences and promote products in new ways.<\/p><p>Videos are the star of LinkedIn right now, and they're 20 times more likely to be shared on the app. This type of content generates 1.4 times more engagement compared to other formats on the platform.<\/p><p>Decision makers in the B2B sector are increasingly active on the app and there are many new ways to get your message across. Hence, this would help you increase your sales potential.<\/p><p>LinkedIn have published their own overview of the reach and advertising potential of the video format, and we bring you the data here. It's worth considering what you read and adapting it in your approach to social media.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca7e9a elementor-widget elementor-widget-heading\" data-id=\"cca7e9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">here's why it's important:<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33169f2 elementor-widget elementor-widget-text-editor\" data-id=\"33169f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>LinkedIn continues to grow with 1.6 billion users around the world<\/li><li>98% of the Fortune 500 CEOs primarily use LinkedIn<\/li><li>LinkedIn generates 113% best ROI<\/li><li>The only platform with positive returns<\/li><li>Time spent watching videos on LinkedIn has risen to 36%<\/li><li>70% unique reach<\/li><li>4 times more targeted impressions compared to TV<\/li><li>11 times more efficient compared to TV<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45c9ebb elementor-widget elementor-widget-heading\" data-id=\"45c9ebb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a72fb87 elementor-widget elementor-widget-text-editor\" data-id=\"a72fb87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The platform is increasingly displacing traditional advertising channels, especially in niche and professional segments. In the future, even more sophisticated audience targeting capabilities are likely to evolve.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06f9e3a elementor-widget elementor-widget-text-editor\" data-id=\"06f9e3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Reach your audience with video and improve your productivity with LinkedIn. Video isn't just a tool, it's a strategic resource that can build trust and highlight your expertise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t<div class=\"elementor-element elementor-element-b987232 e-con-full e-flex e-con e-child\" data-id=\"b987232\" data-element_type=\"container\" data-e-type=\"container\">\t\t<div class=\"elementor-element elementor-element-571fa75 elementor-widget elementor-widget-text-editor\" data-id=\"571fa75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>You can find more useful tips and practical guidelines for LinkedIn in the first book in Bulgaria on LinkedIn marketing - \"How to build a personal brand that sells on LinkedIn\". The purple otter will welcome you.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ed9242 elementor-widget elementor-widget-pxl_button\" data-id=\"8ed9242\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pxl_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_button-8ed9242-5569\"\r\n     class=\"pxl-button pxl-button--btn-default pxl-button--rotate- pxl-button--rotate- btn__link\"\r\n     data-wow-delay=\"ms\"\r\n     data-onepage-offset=\"\">\r\n                     <a href=\"\/en\/product\/linkedinbook\/\"  class=\"btn  btn-glossy btn__icon-active  btn-default btn__icon-left  btn-hv-default\">\r\n                                    <span class=\"btn-text\" data-text=\"\u0412\u0437\u0435\u043c\u0438 \u043a\u043d\u0438\u0433\u0430\u0442\u0430 \u201e\u041a\u0430\u043a \u0434\u0430 \u0438\u0437\u0433\u0440\u0430\u0434\u0438\u0442\u0435 \u043b\u0438\u0447\u0435\u043d \u0431\u0440\u0430\u043d\u0434, \u043a\u043e\u0439\u0442\u043e \u0434\u0430 \u043f\u0440\u043e\u0434\u0430\u0432\u0430 \u0432 LinkedIn?\u201c\">\r\n                \u0412\u0437\u0435\u043c\u0438 \u043a\u043d\u0438\u0433\u0430\u0442\u0430 \u201e\u041a\u0430\u043a \u0434\u0430 \u0438\u0437\u0433\u0440\u0430\u0434\u0438\u0442\u0435 \u043b\u0438\u0447\u0435\u043d \u0431\u0440\u0430\u043d\u0434, \u043a\u043e\u0439\u0442\u043e \u0434\u0430 \u043f\u0440\u043e\u0434\u0430\u0432\u0430 \u0432 LinkedIn?\u201c            <\/span>\r\n            <\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cccbdb elementor-widget elementor-widget-text-editor\" data-id=\"8cccbdb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>If you want to help me and this article reach more people, you can share it with your colleagues or friends who might find it interesting. And if you want to learn more <span style=\"text-decoration: underline\"><span style=\"color: #0000ff;text-decoration: underline\"><a style=\"color: #0000ff;text-decoration: underline\" href=\"https:\/\/emanueltonev.com\/en\/about\/\">for me<\/a><\/span><\/span> or for <span style=\"text-decoration: underline;color: #0000ff\"><a style=\"color: #0000ff;text-decoration: underline\" href=\"https:\/\/emanueltonev.com\/en\/\">my services<\/a><\/span>, do it yet!<\/em><\/p><p><em>The article was written by Kaloyan Kirchev and <a href=\"https:\/\/www.linkedin.com\/in\/emanueltonev\/\">Emmanuel Tonev<\/a><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\r\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>LinkedIn \u043f\u0440\u043e\u0434\u044a\u043b\u0436\u0430\u0432\u0430 \u0434\u0430 \u0440\u0430\u0441\u0442\u0435, \u043a\u0430\u0442\u043e \u043e\u0442 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430\u0442\u0430 \u043d\u0430\u0441\u043a\u043e\u0440\u043e \u043e\u0431\u044f\u0432\u0438\u0445\u0430 \u043e\u0431\u0449\u043e 1.6 \u043c\u0438\u043b\u0438\u0430\u0440\u0434\u0430 \u043f\u043e\u0442\u0440\u0435\u0431\u0438\u0442\u0435\u043b\u0438. \u0412\u044a\u0437 \u043e\u0441\u043d\u043e\u0432\u0430 \u043d\u0430 \u0440\u0435\u043a\u043e\u0440\u0434\u043d\u0438\u0442\u0435 \u043d\u0438\u0432\u0430 \u043d\u0430 \u0430\u043d\u0433\u0430\u0436\u0438\u0440\u0430\u043d\u043e\u0441\u0442, LinkedIn \u0432 \u043c\u043e\u043c\u0435\u043d\u0442\u0430 \u043f\u0440\u0435\u0434\u043e\u0441\u0442\u0430\u0432\u044f \u0441\u0442\u0440\u0430\u0445\u043e\u0442\u043d\u0430 \u0432\u044a\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442 \u0437\u0430 \u0434\u043e\u0441\u0442\u0438\u0433\u0430\u043d\u0435 \u0434\u043e \u0446\u0435\u043b\u0435\u0432\u0438\u0442\u0435 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":21183,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[79],"tags":[88,91,98],"class_list":["post-13843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-linkedin-","tag-91","tag-98"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.5 - aioseo.com -->\n\t<meta name=\"description\" content=\"How to reach your audience, improve your performance and get shared more on LinkedIn, including why video matters on the platform.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"\u041a\u0430\u043b\u043e\u044f\u043d \u041a\u0438\u0440\u0447\u0435\u0432\"\/>\n\t<meta name=\"google-site-verification\" content=\"google-site-verification=hPVgBHVsCxYmXA6sGCNuX0-EDWqWAox5coRc3ehGn7c\" \/>\n\t<link rel=\"canonical\" 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