{"id":13685,"date":"2025-07-04T20:31:38","date_gmt":"2025-07-04T18:31:38","guid":{"rendered":"https:\/\/emanueltonev.com\/?p=13685"},"modified":"2025-07-04T21:23:23","modified_gmt":"2025-07-04T19:23:23","slug":"linkedin-comments","status":"publish","type":"post","link":"https:\/\/emanueltonev.com\/en\/linkedin-comments\/","title":{"rendered":"Why should you comment on LinkedIn?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13685\" class=\"elementor elementor-13685\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-dea933014a1f1 dsn-container elementor-section-full_width background-transparent elementor-section-height-default elementor-section-height-default\" data-id=\"dea933014a1f1\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f44dbc3 background-transparent\" data-id=\"f44dbc3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a74a823 background-transparent elementor-widget elementor-widget-dsn_heading\" data-id=\"a74a823\" data-element_type=\"widget\" data-widget_type=\"dsn_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"title-h2 dsn-heading-title d-inline-block p-relative  custom\">Why should you comment on LinkedIn?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t<div class=\"elementor-element elementor-element-f037734 e-flex e-con-boxed e-con e-parent\" data-id=\"f037734\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0d03ddf e-con-full e-flex e-con e-child\" data-id=\"0d03ddf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb1acb8 elementor-widget elementor-widget-text-editor\" data-id=\"fb1acb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember2429\" class=\"ember-view reader-text-block__paragraph\">It is strange to write on this topic. Especially considering the fact that I'm one of the people who probably say the sentences most often:<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li><em>Do you engage with other people's publications?<\/em><\/li>\n<li><em>How many comments have you left today?<\/em><\/li>\n<li><em>And how long have I been standing in the platform this week?<\/em><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p id=\"ember2431\" class=\"ember-view reader-text-block__paragraph\">You know, no, I don't do it out of curtoasia or because I want you to waste your time. On the contrary, I do it because that is the way to succeed. It probably sounds ridiculous on the side, but your content is nothing in front of the engagement that you're fulfilling in the platform.<\/p>\n<p>\u00a0<\/p>\n<p id=\"ember2432\" class=\"ember-view reader-text-block__paragraph\">LinkedIn has long stopped being that social media where you just post job ads or congratulations on graduating from university or a new job. LinkedIn has become primarily a social media where people talk about their successes, failures, differences and how there's nothing wrong with failing sometimes. On the contrary, it has a positive effect on <strong>you<\/strong>, <strong>your brand <\/strong>and long-term <strong>your company<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p id=\"ember2433\" class=\"ember-view reader-text-block__paragraph\">5 years ago you could go \"between the drops\". Today no more. If you don't have an active presence, you simply don't exist on the platform. LinkedIn has a simple mechanism:<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li><em>If you are active \u2192 the algorithm shows you;<\/em><\/li>\n<li><em>If you are passive \u2192 the algorithm hides you;<\/em><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<h3 id=\"ember2435\" class=\"ember-view reader-text-block__heading-3\">But what does it mean to be active on LinkedIn?<\/h3>\n<p>\u00a0<\/p>\n<ul>\n<li><em>You like (but not indiscriminately);<\/em><\/li>\n<li><em>You comment (but meaningfully);<\/em><\/li>\n<li><em>You write (but authentically);<\/em><\/li>\n<li><em>You share (but don't duplicate);<\/em><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p id=\"ember2437\" class=\"ember-view reader-text-block__paragraph\">\ud83d\udd0e According to the latest data from 2025 only <strong>3% by users<\/strong> publish regularly a more than <strong>90% only consume content<\/strong>. In a nutshell. And the platform pays you back with visibility.<\/p>\n<p>\u00a0<\/p>\n<h3 id=\"ember2438\" class=\"ember-view reader-text-block__heading-3\">A comment is more valuable than any single post<\/h3>\n<p>\u00a0<\/p>\n<p id=\"ember2439\" class=\"ember-view reader-text-block__paragraph\">Being visible on the platform does not equal being intrusive. What's more, writing on LinkedIn does not mean being an influencer. It simply means stating: <strong>\"This is me, this is how I think, this is how I work.\"<\/strong><\/p>\n<p>\u00a0<\/p>\n<p id=\"ember2440\" class=\"ember-view reader-text-block__paragraph\">And here's the key, when you start building your personal brand, it's not vanity. Your long-term goal is to build trust with consumers on the other side of the screen because <strong>trust is damn hard to gain but very easy to lose<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p id=\"ember2441\" class=\"ember-view reader-text-block__paragraph\">Why did I say that a comment is worth times more? LinkedIn now allows you to see how many impressions your comments have generated and believe me, if you comment strategically and under the right posts, the impressions, i.e. the paths in which your thoughts have been seen are not few at all.<strong> For a real example you can continue reading below.<\/strong><\/p>\n<p>\u00a0<\/p>\n<p id=\"ember2442\" class=\"ember-view reader-text-block__paragraph\">Your posts, your comments, the way you participate in conversations - all of this shapes your image in the minds of others. And at some point, when someone is looking for an expert in your field, they don't think of \"someone with 15 years of experience\". They think of you. <strong>Because you were visible, useful, understandable.<\/strong><\/p>\n<p>\u00a0<\/p>\n<h3 id=\"ember2443\" class=\"ember-view reader-text-block__heading-3\">You can engage without even posting (at first)<\/h3>\n<p>\u00a0<\/p>\n<p id=\"ember2444\" class=\"ember-view reader-text-block__paragraph\">If the idea of being active writing scares you, relax. It's not unusual. I'd even be surprised if it's different. You don't have to start with posts. Start with <strong>Engaging<\/strong>:<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li><em>Find 3 topics that interest you (e.g. marketing, leadership and HR)<\/em><\/li>\n<li><em>Follow 20-30 profiles that write on these topics<\/em><\/li>\n<li><em>Get into a dialogue. Comments. Questions. Support.<\/em><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p id=\"ember2446\" class=\"ember-view reader-text-block__paragraph\">The goal here is more than simple: <strong>people to start seeing you. To get used to your name. Get used to yourself on LinkedIn. <\/strong>After 2-3 weeks this fear will disappear. And then you can start with bolder actions, namely your own content.<\/p>\n<p>\u00a0<\/p>\n<p id=\"ember2447\" class=\"ember-view reader-text-block__paragraph\">For your convenience, LinkedIn counts how many comments you've left for you, all you have to do is log into the Analytics section and take a look:<\/p>\n<div class=\"reader-image-block reader-image-block--full-width\">\n<figure class=\"reader-image-block__figure\">\n<div class=\"ivm-image-view-model    reader-image-block__img-container\">\n<div class=\"ivm-view-attr__img-wrapper\">\u00a0<\/div>\n<\/div>\n<\/figure>\n<\/div>\n<p><!-- \/wp:paragraph --><!-- wp:image --><\/p>\n<figure class=\"wp-block-image\"><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-950034f elementor-widget elementor-widget-image\" data-id=\"950034f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"794\" height=\"327\" src=\"https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/07\/1751603145454.png\" class=\"attachment-large size-large wp-image-13688\" alt=\"LinkedIn \u043a\u043e\u043c\u0435\u043d\u0442\u0430\u0440\u0438\" srcset=\"https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/07\/1751603145454.png 794w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/07\/1751603145454-300x124.png 300w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/07\/1751603145454-768x316.png 768w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/07\/1751603145454-18x7.png 18w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/07\/1751603145454-416x171.png 416w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a877cee elementor-widget elementor-widget-text-editor\" data-id=\"a877cee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id=\"ember2449\" class=\"ember-view reader-text-block__paragraph\"><strong>A real example of the power of comments<\/strong><\/h3>\n<p>\u00a0<\/p>\n<p id=\"ember2450\" class=\"ember-view reader-text-block__paragraph\">I have publications that lead me many impressions - <strong>30-40 thousand with hundreds of likes and comments<\/strong>. I also have some that lead me on <strong>1000-2000 impressions.<\/strong> What is the difference? <strong>The ones with 30-40k are not finding me clients and closing deals. Those with 1000-2000 do.<\/strong><\/p>\n<p>\u00a0<\/p>\n<p id=\"ember2451\" class=\"ember-view reader-text-block__paragraph\">Why do I say this? I did an experiment just for this article. I found a nascent popular post that caught more <strong>inchoate<\/strong> around <strong>50-60 likes.<\/strong>I knew the publication would be successful. There was every indication it would be and...that's exactly what happened.<\/p>\n<p>\u00a0<\/p>\n<p id=\"ember2452\" class=\"ember-view reader-text-block__paragraph\"><strong>It garnered over 1700 likes, about 100 comments and more than 30 people reshared the post.<\/strong><\/p>\n<p>\u00a0<\/p>\n<p id=\"ember2453\" class=\"ember-view reader-text-block__paragraph\">If I were to make a bold assumption, the publication probably comes close to <strong>100 000 impressions<\/strong>if not to have passed them. Why is this important?<\/p>\n<p>\u00a0<\/p>\n<p id=\"ember2454\" class=\"ember-view reader-text-block__paragraph\">The moment I felt that the post was successful I immediately left a post - a personal one, sharing my opinion, my point of view, my thoughts. The comment did a great job - it gathered <strong>42 likes<\/strong>, most of whom are people who do not know me directly and I can add, on the other hand collected more than <strong>6000 impressions!<\/strong><\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-056d104 e-con-full e-flex e-con e-child\" data-id=\"056d104\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-476a1bc elementor-widget elementor-widget-image\" data-id=\"476a1bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"553\" height=\"528\" src=\"https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/07\/1751603145500.png\" class=\"attachment-large size-large wp-image-13689\" alt=\"LinkedIn \u043f\u0443\u0431\u043b\u0438\u043a\u0430\u0446\u0438\u044f\" srcset=\"https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/07\/1751603145500.png 553w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/07\/1751603145500-300x286.png 300w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/07\/1751603145500-13x12.png 13w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/07\/1751603145500-416x397.png 416w\" sizes=\"(max-width: 553px) 100vw, 553px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98cbd21 elementor-widget elementor-widget-text-editor\" data-id=\"98cbd21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember2456\" class=\"ember-view reader-text-block__paragraph\"><em>Link to the publication: <\/em><a class=\"wsMvqdsCQwHMdXuvCLlSAkmVYButhGSUc\" tabindex=\"0\" href=\"https:\/\/www.linkedin.com\/posts\/dessy-miroslavova_%D0%B0%D0%B7-%D1%81%D1%8A%D0%BC-%D0%B4%D0%B5%D1%81%D0%B8-%D0%B8-%D0%BC%D0%BD%D0%BE%D0%B3%D0%BE-%D1%80%D0%B0%D0%B1%D0%BE%D1%82%D0%BE%D0%B4%D0%B0%D1%82%D0%B5%D0%BB%D0%B8-%D0%BC%D0%B5-%D0%BD%D0%B5%D0%BD%D0%B0%D0%B2%D0%B8%D0%B6%D0%B4%D0%B0%D1%82-activity-7344268932096147457--kGM?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAADAiKzUB1VQm2u6_jC-f0zNaBkMgZciewsE\" target=\"_self\" data-test-app-aware-link=\"\"><em>here<\/em><\/a><\/p>\n<p>\u00a0<\/p>\n<p id=\"ember2457\" class=\"ember-view reader-text-block__paragraph\">Now remember that moment when I told you that I had on <strong>1000-2000 impressions of some publications<\/strong>. I post on <strong>3 times a week.<\/strong> Assuming that all three posts have garnered 1000-2000 impressions each, I have generated a total of <strong>3000-6000<\/strong> impressions.<\/p>\n<p>\u00a0<\/p>\n<p id=\"ember2458\" class=\"ember-view reader-text-block__paragraph\">Now remember how many views (impressions) the comment got...bingo - 6000. One comment took me no more than <strong>30-40 seconds<\/strong> for writing has generated the equivalent of some of my weeks (perhaps spent around <strong>30-60 minutes<\/strong> in inventing content) ostentation on the part of the audience.<\/p>\n<p>\u00a0<\/p>\n<p id=\"ember2459\" class=\"ember-view reader-text-block__paragraph\">I leave the conclusions to you. <strong>The numbers speak best.<\/strong><\/p>\n<p>\u00a0<\/p>\n<h3 id=\"ember2460\" class=\"ember-view reader-text-block__heading-3\">LinkedIn is the most effective channel for organic influence in the professional world<\/h3>\n<p>\u00a0<\/p>\n<p id=\"ember2461\" class=\"ember-view reader-text-block__paragraph\"><strong>LinkedIn is the only platform where you can reach the CEO of a big company...with just one good post<\/strong>. No advertising budget. No links. Just value and persistence.<\/p>\n<p>\u00a0<\/p>\n<p id=\"ember2462\" class=\"ember-view reader-text-block__paragraph\">If you publish <strong>1-2 times a week<\/strong>, you comment <strong>3-4 times a day <\/strong>and participate in the right conversations, you will see results within <strong>30-45 days<\/strong>:<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li><em>Calls for partnerships<\/em><\/li>\n<li><em>New Dating<\/em><\/li>\n<li><em>Invitations to participate in events<\/em><\/li>\n<li><em>Trust from potential customers<\/em><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p id=\"ember2464\" class=\"ember-view reader-text-block__paragraph\">On the other side stands the parallel universe. Many people don't start because:<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li><em>Not sure what to say<\/em><\/li>\n<li><em>They think they are \"not expert enough\"<\/em><\/li>\n<li><em>Afraid they will look \"intrusive\"<\/em><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p id=\"ember2466\" class=\"ember-view reader-text-block__paragraph\">But let me tell you something important: <strong>every high profile you see today started from scratch.<\/strong> With an embarrassing first post. With the first insecure comment. Perfect content doesn't exist. But authentic content does exist. And that's exactly what wins.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32a4c35 elementor-widget elementor-widget-heading\" data-id=\"32a4c35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb4e76 elementor-widget elementor-widget-text-editor\" data-id=\"bdb4e76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are you actively commenting on LinkedIn?&nbsp;<a title=\"Email me \" href=\"https:\/\/www.linkedin.com\/in\/emanueltonev\/\">Email me<\/a>&nbsp;on LinkedIn to tell me!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1b742f elementor-widget elementor-widget-text-editor\" data-id=\"c1b742f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>If you want to help me and this article reach more people, you can share it with your colleagues or friends who might find it interesting. And if you want to learn more <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/emanueltonev.com\/en\/about\/\">for me<\/a><\/span><\/span> or for <span style=\"text-decoration: underline; color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/emanueltonev.com\/en\/\">my services<\/a><\/span>, do it yet!<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0417\u0430\u0449\u043e \u0442\u0440\u044f\u0431\u0432\u0430 \u0434\u0430 \u043a\u043e\u043c\u0435\u043d\u0442\u0438\u0440\u0430\u0448 \u0432 LinkedIn? \u0421\u0442\u0440\u0430\u043d\u043d\u043e \u0435 \u0434\u0430 \u043f\u0438\u0448\u0430 \u043f\u043e \u0442\u0430\u0437\u0438 \u0442\u0435\u043c\u0430. \u041e\u0441\u043e\u0431\u0435\u043d\u043e \u0432\u0437\u0435\u043c\u0430\u0439\u043a\u0438 \u043f\u0440\u0435\u0434\u0432\u0438\u0434 \u0444\u0430\u043a\u0442\u0430, \u0447\u0435 \u0430\u0437 \u0441\u044a\u043c \u0435\u0434\u0438\u043d \u043e\u0442 \u0445\u043e\u0440\u0430\u0442\u0430, \u043a\u043e\u0438\u0442\u043e \u043c\u043e\u0436\u0435 \u0431\u0438 \u043d\u0430\u0439-\u0447\u0435\u0441\u0442\u043e \u043a\u0430\u0437\u0432\u0430\u0442 \u0438\u0437\u0440\u0435\u0447\u0435\u043d\u0438\u044f\u0442\u0430: \u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13686,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[37,36,38],"class_list":["post-13685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-linkedin-","tag-36","tag-38"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/emanueltonev.com\/en\/wp-json\/wp\/v2\/posts\/13685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emanueltonev.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emanueltonev.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emanueltonev.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emanueltonev.com\/en\/wp-json\/wp\/v2\/comments?post=13685"}],"version-history":[{"count":0,"href":"https:\/\/emanueltonev.com\/en\/wp-json\/wp\/v2\/posts\/13685\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emanueltonev.com\/en\/wp-json\/wp\/v2\/media\/13686"}],"wp:attachment":[{"href":"https:\/\/emanueltonev.com\/en\/wp-json\/wp\/v2\/media?parent=13685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emanueltonev.com\/en\/wp-json\/wp\/v2\/categories?post=13685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emanueltonev.com\/en\/wp-json\/wp\/v2\/tags?post=13685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}