{"id":13188,"date":"2025-02-08T21:44:38","date_gmt":"2025-02-08T19:44:38","guid":{"rendered":"https:\/\/emanueltonev.com\/?p=13188"},"modified":"2026-01-06T17:18:23","modified_gmt":"2026-01-06T15:18:23","slug":"what-should-i-post-on-linkedin","status":"publish","type":"post","link":"https:\/\/emanueltonev.com\/en\/what-should-i-post-on-linkedin\/","title":{"rendered":"What should I post on LinkedIn?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13188\" class=\"elementor elementor-13188\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<header class=\"elementor-section elementor-top-section elementor-element elementor-element-dea933014a1f1 dsn-container elementor-section-full_width background-transparent elementor-section-height-default elementor-section-height-default\" data-id=\"dea933014a1f1\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f44dbc3 background-transparent\" data-id=\"f44dbc3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a74a823 background-transparent elementor-widget elementor-widget-dsn_heading\" data-id=\"a74a823\" data-element_type=\"widget\" data-widget_type=\"dsn_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"title-h2 dsn-heading-title d-inline-block p-relative  custom\"><span style=\"font-weight: 400;\">What should I post on LinkedIn?<\/span><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/header>\n\t\t<div class=\"elementor-element elementor-element-8ea1aa9 e-flex e-con-boxed e-con e-parent\" data-id=\"8ea1aa9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b558ec9 e-con-full e-flex e-con e-child\" data-id=\"b558ec9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7b77a4 elementor-widget elementor-widget-image\" data-id=\"f7b77a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"504\" src=\"https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700988565306-1024x538.png\" class=\"attachment-large size-large wp-image-13184\" alt=\"kakvo-da-publikuvame-v-socialnite-medii\" srcset=\"https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700988565306-1024x538.png 1024w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700988565306-416x218.png 416w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700988565306-300x158.png 300w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700988565306-768x403.png 768w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700988565306-18x9.png 18w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700988565306.png 1200w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da8a628 e-con-full e-flex e-con e-child\" data-id=\"da8a628\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5b1faa elementor-widget elementor-widget-text-editor\" data-id=\"e5b1faa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>How many times have you been unsure of what to post? How many times have you wanted to try out a format on LinkedIn, but either didn't know how to present the content properly, or just tried but it didn't work out optimally? Well, I'm not going to lie to you, I was one myself until a while ago, but let's just say practice taught me.<\/p>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9744ed7 e-con-full e-flex e-con e-child\" data-id=\"9744ed7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2107c9f elementor-widget elementor-widget-text-editor\" data-id=\"2107c9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Teach me not only to look at everything I do from the prism of \"<strong>Analyzer<\/strong>\", but also taught me to be <strong>critical of its own content<\/strong>. Below you can find a little information about each of them. You'll find out how to implement them into your strategy to have a better chance of communicating with all your audiences in the LinkedIn space.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20ce0b2 e-flex e-con-boxed e-con e-parent\" data-id=\"20ce0b2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-77b5300 e-con-full e-flex e-con e-child\" data-id=\"77b5300\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63b5ae6 elementor-widget elementor-widget-heading\" data-id=\"63b5ae6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h3>What basic posting formats exist on LinkedIn?<span style=\"font-family: var( --e-global-typography-fde2a0b-font-family ), Sans-serif;font-size: var( --e-global-typography-fde2a0b-font-size );font-weight: var( --e-global-typography-fde2a0b-font-weight );text-transform: var( --e-global-typography-fde2a0b-text-transform );text-align: var(--text-align);background-color: var(--bg-color)\"><\/span><\/h3><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-972e3f0 e-con-full e-flex e-con e-child\" data-id=\"972e3f0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b79b788 elementor-widget elementor-widget-text-editor\" data-id=\"b79b788\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If we were to sum them up in a few words they would be:<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>text-only post - a niche approach to sharing news and information<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>post with photos - linking text with photos<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>video - the future of all content creators<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>survey - a standard statistical approach for collecting quantitative data<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>document - some call it a carrousel, it's a .pdf file<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\n<ul>\n<li>article - a longer test format that can integrate links, etc.<\/li>\n<\/ul>\n<div>\u00a0<\/div>\n<div>We already know the basic formats that LinkedIn allows us to post, but many will say - so what? In order to integrate some of these successfully into our communication, it is very important that we understand how to use them. It's time to find out!<\/div>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6335a66 elementor-widget elementor-widget-text-editor\" data-id=\"6335a66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id=\"ember2307\" class=\"wp-block-heading\">Text post<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db47dab elementor-widget elementor-widget-text-editor\" data-id=\"db47dab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember2308\">A text post is a visual exposition of some thoughts\/information\/news\/facts. It's a format much underestimated by the general audience for 3 main reasons:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li><em>There is a low reach<\/em><\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li><em>Few people really read all the content<\/em><\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li><em>Suboptimal for achieving the set objectives<\/em><\/li>\n<!-- \/wp:list-item --><\/ul>\n<p>\u00a0<\/p>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p id=\"ember2310\"><strong>But why is that?<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p id=\"ember2311\">The text post is an ideal approach, but for people who already have an established base of followers and connections in the LinkedIn space. Brand ambassadors\/people who habitually read and share the content would stop and re-engage even with the text post. When one doesn't have an established audience,its not very difficult to \"break through\" with a text only post, for the simple reason that when there is a lack of people engaging, the algorithm stops recommending you.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p id=\"ember2313\"><strong>What does it look like visually?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aafa934 elementor-widget elementor-widget-image\" data-id=\"aafa934\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"508\" height=\"225\" src=\"https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700992957595.png\" class=\"attachment-large size-large wp-image-13193\" alt=\"tekstov post v LinkedIn\" srcset=\"https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700992957595.png 508w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700992957595-416x184.png 416w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700992957595-300x133.png 300w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700992957595-18x8.png 18w\" sizes=\"(max-width: 508px) 100vw, 508px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5970c35 elementor-widget elementor-widget-text-editor\" data-id=\"5970c35\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>How to approach it?<\/strong><\/p>\n<p>\u00a0<\/p>\n<p>Gather an active base of at least 10-20 people to engage with your posts and then start gradually rolling out text posts. Hopefully, your content will appeal to the audience and the algorithm will spread it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01b1aa5 elementor-widget elementor-widget-text-editor\" data-id=\"01b1aa5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id=\"ember2317\" class=\"wp-block-heading\">Post with photos<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2011db5 elementor-widget elementor-widget-text-editor\" data-id=\"2011db5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Photo posts remain one of the most successful formats on LinkedIn. With them, you have the opportunity to tell stories that build both new followers and leads. Storytelling, or as it's more commonly known in the English language, \"Storytelling-a\" remains one of the most successful approaches in marketing for brand development, both on and off social media.<\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><i style=\"color: var(--font-color); text-align: var(--text-align); background-color: var(--bg-color); font-family: var( --e-global-typography-bc7e2df-font-family ), Sans-serif; font-size: var( --e-global-typography-bc7e2df-font-size ); font-weight: var( --e-global-typography-bc7e2df-font-weight );\">For example, if your audience is primarily young professionals, focus on topics such as productivity, career development, and mental health.<\/i><\/p>\n<p><i style=\"color: var(--font-color); text-align: var(--text-align); background-color: var(--bg-color); font-family: var( --e-global-typography-bc7e2df-font-family ), Sans-serif; font-size: var( --e-global-typography-bc7e2df-font-size ); font-weight: var( --e-global-typography-bc7e2df-font-weight );\">\u00a0<\/i><\/p>\n<p><strong>What does it look like visually?<\/strong><i style=\"color: var(--font-color); text-align: var(--text-align); background-color: var(--bg-color); font-family: var( --e-global-typography-bc7e2df-font-family ), Sans-serif; font-size: var( --e-global-typography-bc7e2df-font-size ); font-weight: var( --e-global-typography-bc7e2df-font-weight );\"><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d52aabb elementor-widget elementor-widget-image\" data-id=\"d52aabb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"505\" height=\"834\" src=\"https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700995436000.png\" class=\"attachment-large size-large wp-image-13194\" alt=\"post sys snimka\" srcset=\"https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700995436000.png 505w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700995436000-416x687.png 416w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700995436000-182x300.png 182w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700995436000-7x12.png 7w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b00b44 elementor-widget elementor-widget-text-editor\" data-id=\"1b00b44\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember2321\"><strong>How to approach it?<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p id=\"ember2322\">Something I personally practice is using up to 3 photos in a LinkedIn post so as not to dilute the overall content around the story being told. The emotions behind a photo can be described in a thousand words, what's left for two, let alone three. Too many photos, too many emotions and consequently the audience can get confused.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88585bf elementor-widget elementor-widget-text-editor\" data-id=\"88585bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id=\"ember2323\" class=\"wp-block-heading\">LinkedIn videos<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f037734 e-flex e-con-boxed e-con e-parent\" data-id=\"f037734\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0d03ddf e-con-full e-flex e-con e-child\" data-id=\"0d03ddf\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb1acb8 elementor-widget elementor-widget-text-editor\" data-id=\"fb1acb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember2324\">Contrary to what has been said above about video content on LinkedIn, it has not yet gained the growth that videos have on other alternative social media such as Facebook, TikTok, Instagram, etc.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p id=\"ember2325\">Video content on LinkedIn very often falls short of optimal results for 3 main reasons:<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:list --><\/p>\n<ul class=\"wp-block-list\"><!-- wp:list-item -->\n<li>Not customized for LinkedIn requirements<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li>Recycled content from other video platforms<\/li>\n<!-- \/wp:list-item --><!-- wp:list-item -->\n<li>There are watermarks<\/li>\n<!-- \/wp:list-item --><\/ul>\n<p><!-- \/wp:list --><!-- wp:paragraph --><\/p>\n<p id=\"ember2327\">I'm not even going to count the times I've seen videos on the platform with a watermark from TickTock. You can't look for optimality and growth when performance points to sloppiness.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p id=\"ember2328\"><strong>What does it look like visually?<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image --><\/p>\n<figure class=\"wp-block-image\"><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-950034f elementor-widget elementor-widget-image\" data-id=\"950034f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"463\" height=\"416\" src=\"https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700996507274.png\" class=\"attachment-large size-large wp-image-13195\" alt=\"video v LinkedIn\" srcset=\"https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700996507274.png 463w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700996507274-416x374.png 416w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700996507274-300x270.png 300w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700996507274-13x12.png 13w\" sizes=\"(max-width: 463px) 100vw, 463px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a877cee elementor-widget elementor-widget-text-editor\" data-id=\"a877cee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember2330\"><strong>How to approach it?<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p id=\"ember2331\">First of all, be sure to customize the video for the LinkedIn platform. Use subtitles if the video has any audio and remember that people hold their attention for about 6-8 seconds on average, so you need to win them over within the very beginning of the video content.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bf215a elementor-widget elementor-widget-heading\" data-id=\"2bf215a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><h3 id=\"ember2332\" class=\"wp-block-heading\">LinkedIn Surveys<\/h3><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-056d104 e-con-full e-flex e-con e-child\" data-id=\"056d104\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8646175 elementor-widget elementor-widget-text-editor\" data-id=\"8646175\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember2333\">Surveys are the easiest way to collect a large amount of quantitative statistical information, although not representative. On LinkedIn they work on the principle - you ask a question, and you can add up to a maximum of 4 answers for people to give. In addition, a duration is set for the survey, i.e. how long it should be active in the LinkedIn space.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p id=\"ember2334\"><strong>What does it look like visually?<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:list-item --><!-- wp:list-item --><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-476a1bc elementor-widget elementor-widget-image\" data-id=\"476a1bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"420\" height=\"430\" src=\"https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700997057728.png\" class=\"attachment-large size-large wp-image-13196\" alt=\"\" srcset=\"https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700997057728.png 420w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700997057728-416x426.png 416w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700997057728-293x300.png 293w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700997057728-12x12.png 12w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98cbd21 elementor-widget elementor-widget-text-editor\" data-id=\"98cbd21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember2336\"><strong>How to approach the questionnaires?<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p id=\"ember2337\">Polls are basically used for what I call \"accumulating impressions\". Through surveys you can promote an activity\/event\/product, because if the survey is constructed in the right way, the chance of reaching a lot of people is quite high.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p id=\"ember2338\">A measurement I did on my profile shows that the surveys that are shared accumulate on average up to 150-200% more people reached. They can help get your profile seen, and are also an excellent source for creating discussions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06f4db5 elementor-widget elementor-widget-text-editor\" data-id=\"06f4db5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id=\"ember2339\" class=\"wp-block-heading\">LinkedIn article<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83fca07 elementor-widget elementor-widget-text-editor\" data-id=\"83fca07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember2340\">Articles, or what you're currently reading, are an excellent way to show your expertise. Articles are part of a rubric that anyone on LinkedIn can create, and the topics you want to write about are wide-ranging.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p id=\"ember2341\">LinkedIn has a special built-in feature to set the frequency of articles. In order to build your column and grow it accordingly, you either need people to subscribe to your column or you need to accumulate new connections on LinkedIn. When a connection accepts the invitation, the algorithm will automatically invite people to follow your column.<\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p id=\"ember2342\"><strong>What does it look like visually?<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2322e85 elementor-widget elementor-widget-image\" data-id=\"2322e85\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"464\" height=\"349\" src=\"https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700997896405.png\" class=\"attachment-large size-large wp-image-13197\" alt=\"\" srcset=\"https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700997896405.png 464w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700997896405-416x313.png 416w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700997896405-300x226.png 300w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700997896405-16x12.png 16w\" sizes=\"(max-width: 464px) 100vw, 464px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba605d0 elementor-widget elementor-widget-text-editor\" data-id=\"ba605d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember2344\"><strong>How to approach the articles?<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p id=\"ember2345\">First of all - start writing articles only when you have something to say. Many people embark on endeavors they are not ready for yet. Many people think they have something to say until the hour of judgment - the moment of writing - arrives, and they seem to lose sight of reality. Therefore - write only when you have something to say. To do otherwise would be a salud to both you and your audience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af54fa4 elementor-widget elementor-widget-text-editor\" data-id=\"af54fa4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 id=\"ember2339\" class=\"wp-block-heading\">LinkedIn document<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80ab8c2 elementor-widget elementor-widget-text-editor\" data-id=\"80ab8c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember2348\">Documents, or as most people call them \"carousels\" are a file that is sort of like a presentation. They're a similar approach to articles - again, they show some expertise, but do it in a more interactive way. By creating and uploading a document, you stand a chance of attracting a large number of people to both your profile and your posts, for the simple reason that this type of content is tolerated by the LinkedIn platform and therefore distributed to a large number of people.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p id=\"ember2350\"><strong>What does it look like visually?<\/strong><\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image --><\/p>\n<figure class=\"wp-block-image\"><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc0e0bf elementor-widget elementor-widget-image\" data-id=\"fc0e0bf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"462\" height=\"631\" src=\"https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700998440267.png\" class=\"attachment-large size-large wp-image-13198\" alt=\"\" srcset=\"https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700998440267.png 462w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700998440267-416x568.png 416w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700998440267-220x300.png 220w, https:\/\/emanueltonev.com\/wp-content\/uploads\/2025\/02\/1700998440267-9x12.png 9w\" sizes=\"(max-width: 462px) 100vw, 462px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da668af elementor-widget elementor-widget-text-editor\" data-id=\"da668af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p id=\"ember2352\"><strong>How to approach the documents?<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p id=\"ember2353\">When creating a document, it is important to develop a style and design to work with. Make a design prototype to use in the posts you create - define a uniform font, color, symbols, etc.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:paragraph --><\/p>\n<p id=\"ember2354\">The optimum length of documents is 10 pages. It's also important that people reach the last one, as this will help the algorithm distribute your content to more people.<\/p>\n<p><!-- \/wp:paragraph --><!-- wp:image --><\/p>\n<figure class=\"wp-block-image\"><\/figure>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32a4c35 elementor-widget elementor-widget-heading\" data-id=\"32a4c35\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb4e76 elementor-widget elementor-widget-text-editor\" data-id=\"bdb4e76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Having familiarised ourselves with all the main types of content creation formats in <a title=\"LinkedIn \" href=\"https:\/\/emanueltonev.com\/en\/kakva-e-rolqta-na-ai-v-izgrajdaneto-na-lichen-brand\/\">LinkedIn <\/a>it's time to put what we've learned into action! Which formats are you using at the moment and which would you implement? <a title=\"Email me \" href=\"https:\/\/www.linkedin.com\/in\/emanueltonev\/\">Email me<\/a>\u00a0on LinkedIn to tell me!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1b742f elementor-widget elementor-widget-text-editor\" data-id=\"c1b742f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>If you want to help me and this article reach more people, you can share it with your colleagues or friends who might find it interesting. And if you want to learn more <span style=\"text-decoration: underline;\"><span style=\"color: #0000ff; text-decoration: underline;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/emanueltonev.com\/en\/about\/\">for me<\/a><\/span><\/span> or for <span style=\"text-decoration: underline; color: #0000ff;\"><a style=\"color: #0000ff; text-decoration: underline;\" href=\"https:\/\/emanueltonev.com\/en\/\">my services<\/a><\/span>, do it yet!<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u041a\u0430\u043a\u0432\u043e \u0434\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0443\u0432\u0430\u043c \u0432 \u0441\u043e\u0446\u0438\u0430\u043b\u043d\u0430\u0442\u0430 \u043c\u0435\u0434\u0438\u044f LinkedIn? \u041a\u043e\u043b\u043a\u043e \u043f\u044a\u0442\u0438 \u0432\u0438 \u0441\u0435 \u0435 \u0441\u043b\u0443\u0447\u0432\u0430\u043b\u043e \u0434\u0430 \u043d\u0435 \u0437\u043d\u0430\u0435\u0442\u0435 \u043a\u0430\u043a\u0432\u043e \u0434\u0430 \u043f\u0443\u0431\u043b\u0438\u043a\u0443\u0432\u0430\u0442\u0435? \u041a\u043e\u043b\u043a\u043e \u043f\u044a\u0442\u0438 \u0432\u0438 \u0441\u0435 \u0435 \u0441\u043b\u0443\u0447\u0432\u0430\u043b\u043e \u0434\u0430 \u0438\u0441\u043a\u0430\u0442\u0435 \u0434\u0430 \u0438\u0437\u043f\u0440\u043e\u0431\u0432\u0430\u0442\u0435 \u043d\u044f\u043a\u043e\u0439 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":13190,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[37,36,38],"class_list":["post-13188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-linkedin-","tag-36","tag-38"],"aioseo_notices":[],"acf":[],"_links":{"self":[{"href":"https:\/\/emanueltonev.com\/en\/wp-json\/wp\/v2\/posts\/13188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emanueltonev.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emanueltonev.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emanueltonev.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emanueltonev.com\/en\/wp-json\/wp\/v2\/comments?post=13188"}],"version-history":[{"count":1,"href":"https:\/\/emanueltonev.com\/en\/wp-json\/wp\/v2\/posts\/13188\/revisions"}],"predecessor-version":[{"id":14185,"href":"https:\/\/emanueltonev.com\/en\/wp-json\/wp\/v2\/posts\/13188\/revisions\/14185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emanueltonev.com\/en\/wp-json\/wp\/v2\/media\/13190"}],"wp:attachment":[{"href":"https:\/\/emanueltonev.com\/en\/wp-json\/wp\/v2\/media?parent=13188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emanueltonev.com\/en\/wp-json\/wp\/v2\/categories?post=13188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emanueltonev.com\/en\/wp-json\/wp\/v2\/tags?post=13188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}