Why should you make LinkedIn a strategic priority?
LinkedIn continues to grow, with the platform recently announcing a total of 1.6 billion users. Based on record engagement levels, LinkedIn currently provides a great opportunity to reach target audiences and promote products in new ways.
Videos are the star of LinkedIn right now, and they're 20 times more likely to be shared on the app. This type of content generates 1.4 times more engagement compared to other formats on the platform.
Decision makers in the B2B sector are increasingly active on the app and there are many new ways to get your message across. Hence, this would help you increase your sales potential.
LinkedIn have published their own overview of the reach and advertising potential of the video format, and we bring you the data here. It's worth considering what you read and adapting it in your approach to social media.
here's why it's important:
- LinkedIn continues to grow with 1.6 billion users around the world
- 98% of the Fortune 500 CEOs primarily use LinkedIn
- LinkedIn generates 113% best ROI
- The only platform with positive returns
- Time spent watching videos on LinkedIn has risen to 36%
- 70% unique reach
- 4 times more targeted impressions compared to TV
- 11 times more efficient compared to TV
Conclusion
The platform is increasingly displacing traditional advertising channels, especially in niche and professional segments. In the future, even more sophisticated audience targeting capabilities are likely to evolve.
Reach your audience with video and improve your productivity with LinkedIn. Video isn't just a tool, it's a strategic resource that can build trust and highlight your expertise.
You can find more useful tips and practical guidelines for LinkedIn in the first book in Bulgaria on LinkedIn marketing - "How to build a personal brand that sells on LinkedIn". The purple otter will welcome you.
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The article was written by Kaloyan Kirchev and Emmanuel Tonev
English (UK) 
Български