How to comment properly on LinkedIn?
In an earlier post, I already explained to you why commenting on LinkedIn are important. If you haven't read the article on the topic, then take 3-4 minutes, read it first and come back.
Again, I will note that comments are more valuable than posts. They allow you to engage without constantly posting, they solidify your presence on the platform and help grow your personal brand.
Comments not only expand the reach of your posts, but help create valuable connections and showcase your expertise. Your comments can be your signature-a way to stand out among the millions of users on LinkedIn.
What advice would I give you about LinkedIn comments?
- Don't post content every day. Instead, take the time to comment daily, it's a more effective way to engage your audience.
- Don't comment "just to be there" because superficial words don't inspire anyone. Instead, take every opportunity to convey value through your thoughts and words.
- Don't limit your comments to the authors of a particular publication. Write the comment so that as many people as possible can identify with it.
- Use them as a tool to stimulate discussion and generate new ideas. Commentary should not be aimless or clichéd.
- If you have an opinion on a topic, express it in a way that provokes people to want more. Comments aren't just a few sentences thrown together in haste. They can and should be an extra post that adds value to your profile and presence.
- Don't let discussions end in the comments section. If the conversation gets interesting and in-depth, take the opportunity to take it to your private messages
Conclusion
After all - the more you stand out with quality and thoughtful comments, the stronger personal brand you build. You leave a lasting mark on your audience's mind through every response that provokes thought or provides value.
Regular activity demonstrates presence and engagement on LinkedIn. Over time, your audience will begin to perceive your profile as an authoritative and trusted source.
Be consistent - it's the key to long-term success!
In case you want to find out more on the subject, you can read in my book "How do you build a personal brand that sells on LinkedIn?". If you want to help me and this article reach more people, you can share it with your colleagues or friends who might find it interesting. And if you want to learn more for me or for my services, do it yet!
The article was written by Kaloyan Kirchev and Emmanuel Tonev
English (UK) 
Български