When to post content on LinkedIn?
LinkedIn is the undisputed champion when it comes to networking. It's where you can establish your expertise and yourself as a professional. The platform offers the unique opportunity to reach a targeted audience, making it a key strategic tool.
To get the most out of the platform, you need to post on it. If you already post on LinkedIn, you probably know that many factors influence the performance of a post.
One of the main factors has to do with when you post. And yes, the timing of when you post makes a huge difference because it's not efficient to be active when you're pinged. You need to carefully tailor your posting times and days if you want to maximize your visibility, drive engagement, or build stronger connections
The best times to post on LinkedIn:
- Monday: 11:00-12:00
- Tuesday: 8:00-14:00
- Wednesday: 8:00-12:00
- Thursday: 8:00-12:00
- Friday: 7:00-14:00
- Saturday: 7:00-10:00 am.
- Sunday: 6:00-8:00 am.
The best days to post on LinkedIn on company pages are Tuesday through Thursday. The worst days to post on LinkedIn company pages are Saturday and Sunday
It may come as no surprise to you that the appropriate hours correspond to standard working hours. The busiest times are concentrated around lunch breaks or at the beginning of the work day. This is the time when people typically check their social profiles and see if there's anything new they've missed.
Since LinkedIn content is centered around professional leadership and expanding your network of contacts, it follows that most people use the app during the week instead of the weekend. Midweek has the most interest in the platform, while weekends have the least, making it the least effective time to post on LinkedIn.
What does the analysis reveal about LinkedIn?
The analysis reveals different patterns of engagement. Wednesday and Thursday show two strategic posting windows - one at the start of the day around 9:00 am and another during the lunch break. Tuesday and Friday, on the other hand, offer wider windows of high engagement, typically from 8:30 a.m. to 2 p.m.
Let's take a visual look at those hours in this heatmap. Suppose you want to get the attention of the CEO of Company X. The best day to post would be Wednesday, and the best time at around 8am.
Posting at 9 a.m. appeals to professionals just as they start their day, while the midday gap corresponds to their lunch break time. Wednesday offers two strong strategic moments for visibility. If you can get their attention in the morning, you can have a business meeting by noon.
What is the BEST time to post on LinkedIn?
These days and hours present a global perspective on the best time to post on LinkedIn. You should note that they may differ for your industry. Take the food and beverage industry as an example. Here, the best days to post are Tuesday, Wednesday and Friday, and the worst is Sunday. Except the days and times vary from those set above.
- Tuesday: 09:00-10:30.
- Wednesday: 09:00-11:00.
- Thursday: 09:30-10:30.
The food and beverage industry has developed dynamically in recent decades, particularly in the restaurant sector. Restaurants are most commonly using LinkedIn to build and maintain B2B networks, supply chain management and recruit new talent. The platform shares industry trends, promotes corporate responsibility and skillfully connects distributors and retailers.
Conclusion of the article When to post content on LinkedIn?
Of course, the recommended time windows represent a global trend, and they may diverge from those that are best for you. The most effective approach remains to tailor your publishing to the specifics of your industry and the behavior of your audience.
Success on the platform is not just about quality content. It also depends on When you serve it. Only when you combine quality content with strategic timing will you be able to make the most of LinkedIn and turn the platform into a sustainable engine for professional growth.
In case you want to find out more on the subject, you can read in my book "How do you build a personal brand that sells on LinkedIn?". If you want to help me and this article reach more people, you can share it with your colleagues or friends who might find it interesting. And if you want to learn more for me or for my services, do it yet!
The article was written by Kaloyan Kirchev and Emmanuel Tonev
English (UK) 
Български